Zantus Lifesciences: Brand Identity Design

Zantus Lifesciences is a new company in the wellness and biopharma space. They needed an identity that could communicate who they are — modern, trustworthy, and rooted in care. The challenge was to bring together science, wellness, and compliance in one simple, timeless mark. The design process began with three broad explorations: connecting nature and health, finding guidance and direction, and reflecting science and innovation. Through mood boards and early concepts, these directions were tested and refined into an abstract “Z” form — a bold, dynamic mark that conveys progress and balance. Multiple iterations explored typography, color, and tagline integration until the identity resolved into a confident, modern system. The final logo, paired with the tagline Care • Creativity • Compliance, reflects Zantus’s promise while remaining versatile across applications — from stationery to signage. The outcome is a brand identity that is simple, memorable, and scalable — positioning Zantus Lifesciences as a reliable partner in health and innovation.